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PR: by basics on the front page of Boutique Magazine

we're SO proud to be featured on the front cover of the may issue of boutique. – a UK-magazine devoted to independent womenswear retailers.

inside the magazine, we talk about the importance of flexible buying ... among other things we talk about:

look the best for any occasion

"whether they want to dress up or dress down, the easy-wear pieces by Danish label by basics/OWN will ensure your customers look their best for every occasion."


"its short-delivery-from-order business model offers retailers the flexibility and reliability of supply to cater for a wide range of customer tastes."

minimum financial outlay

"with low risk and no minimum quantities, boutiques can order what they need whenever they need it, ensuring minimum financial outlay per order and high profit, high volume annual sales."


"the brand is ethical throughout its entire process, which is sure to appeal to conscious shoppers."


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