who we are: watch our explainer video


in less than two minutes, this video will let you know who we are and what we believe in.





we produced this video the same way we cut our merino wool – by hand

the explainer video is animated by hand! it’s true. we found marchan – a young upcoming motion designer from denmark. marchan hand sketches more than 3000 sketches for this video. 3000! it’s 12 sketches per second! furthermore, he handpicked the speaker to make sure, the video has the perfect sound and personality.


he has truly made a great effort in creating a unique video telling our story, and we’re so proud of the result.



find more of marchans awesome work in his portfolio


watch the video on youtube