thanks for following along on our joined journey!
and i’d also like to share a passion of mine: thoughtfulness – considering the needs of other people and the planet
thoughtfulness is a big part of by basics. we're committed to ethical slow-fashion and taking the earth-friendly road in the best possible way (learn more about our 360-degree approach)
to us, this means that we
produce after the made-to-order-principles to avoid stock and waste
only use high-quality and natural materials like organic cotton and mulesing-free merino wool from sheep living under the five freedom of sheep
emphasise local craftmanship: we knit your styles in denmark, hand-dye the buttons in denmark, and hand-cut your styles in our factory in poland
include repair kits on all blusbar styles to prolong the life of the clothes
give you the complete freedom to buy precisely the styles, colours, and sizes you desire
our styles are oeko-tex certified – including our neck labels
did you notice the hangtag?
we print on cradle-to-cradle paper – the same goes for the catalogue
we desire to make a difference in – however small or big it may be. that's why we focus on quality over quantity and prioritise the planet's and people's well-being
thank you for caring & thank you for choosing our made-to-order ethical pieces
with love, gitte
by basics' marketing & colour nerd
ps: a few weeks ago, we wrote about building a basic wardrobe with your customers. did you read that? it might be relevant for you - here's the link