pr: by basics on the front page of boutique magazine in december


we're SO proud to be featured on the front cover of the december issue of boutique. – a UK-magazine devoted to independent womenswear retailers.


inside the magazine, we give a winter update:


chic comfort

"combining the best of both worlds, the OWN by basics cotton/wool series offers comfortable and chic styles that can be worn as loungewear or after exercise."


bespoke basics

"choose styles that are made to order and buy only what you need when you need it. danish brands by basics and OWN offer high quality garments that will last season after season.


all we knit is love

"the label’s pieces are all made in europe and knitted in denmark, ensuring high quality finishing and a lower carbon footprint."


a world of colours

"from neutrals to brights, create your own unique edit from a choice of more than 60 colourways in supersoft mulesing-free merino wool."


see the magazine and read the article (page 51)