article from boutique magazine · january 2023 ·
why by basics' made-to-order buying model will be more relevant than ever in 2023
we are living in unpredictable times. and if the last couple of years have taught us anything, it’s that we cannot always anticipate the future.
one way to navigate the cost of living crisis as a fashion retailer is to take complete control of your stock and only buy what you and your customers need.
that's exactly the kind of buying freedom that danish slow fashion brand by basics offers its stockists. the label’s high-quality garments are designed and knitted in denmark using natural materials and then produced in their own factory in Europe to order. this means retailers can create bespoke capsule collections based on their own business and customer base without stipulations on garment sizes, colours or packs.
made to order
historically clothing was made especially for the person and their way of life, either at home or by a tailor. short order label by basics is bringing this approach into the twenty-first century with its unique buying model. it custom makes the perfect styles, colours, and sizes retailers need – no more and no less. its rolling clothing collection is available online for buyers to order at any time with each style designed to last season after season.
its fresh concept means there’s no need for retailers to overstock. instead, buyers can order exactly what they need when the time is right for their business. stockists can get precisely the assortment their individual boutique requires to tap into seasonal trends and customer demands while avoiding the need to discount.
the brand has been taking this approach since the very beginning – and it's easy to understand why. shoppers benefit from high quality apparel made from natural materials in an ethical manner while boutiques have maximum freedom when selecting what they want to purchase.
most importantly, producing only what’s needed helps to minimise waste and fashion’s environmental impact as well as lost revenue for the retailer. and for fashion indies operating in these uncertain times, that’s definitely an advantage.
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