finalist: sustainable brand of the year 2022
we’re happy to announce that we’re among the finalists at the boutique star awards in the uk! ”we’re so proud to be among the finalists...
journal
care · aw22
warm natural colours in combination with shades of pink to CARE is to LOVE surround yourself with caring people CARE about the little...
identify · aw22
sophisticated soft styles cool shades of grey & raw white with a hint of blue mist & leek green a relaxing colour range IDENTIFY your...
help your customers build their basic wardrobe
all you need is less – as long as you choose the right styles. here are a few tips to help your customers build their capsule wardrobe...
aw22 · new catalogues
the ethos behind by basics is slow fashion. so moving into a new season is about encouraging you to re-use your favourite pieces while...
pink rosemary blusbar gin
we're dreaming of summer and garden parties it's time to SIP cold drinks in the garden ... stay at the beach until DAWN ... ENJOY the...
petit by basics is here
ethical slow fashion brand by basics has expanded into childrenswear with the launch of new line petit by basics. based on a similar...
we love stripes
stripes are timeless and go with everything that's why we love stripes – the perfect pattern for slow fashion stripes add a personal...
ss22 · see the spring hues
the four key colour trends for ss22 each season, we launch a range of inspirational colour themes comprising our core colours plus a few...
sometimes you have to let them go ...
in a world of COLOURS, we all find our favourites we strive to keep our collection at just the right size for you to find all the styles...
made to order
offering bespoke ordering and sustainable production, danish brand by basics is helping to reduce fashion waste one garment at a time....
mindfulness basics
‘mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or...
pr: by basics – focus on production and selling with care
we're proud to be featured on the website of danish brand magazine TØJ today with a story about our made-to-order-concept. a few lines...
pr: by basics on the front page of boutique magazine in december
we're SO proud to be featured on the front cover of the december issue of boutique. – a UK-magazine devoted to independent womenswear...
brushed wool
your favourite for autumn and winter. OWN brushed wool. 6 styles made from the classic 100% mulesing free merino wool we alle know – and...
by basics took part in circular fashion days in copenhagen 2021
the fashion industry is on the brink of change, looking into a new circular future. a future based on what we are best at in denmark –...
bamboo – easy to love
you care about the environment. you want ethical clothing made from the most environmentally friendly materials possible. you want soft...
PR: by basics on the front page of Boutique Magazine
we're SO proud to be featured on the front cover of the may issue of boutique. – a UK-magazine devoted to independent womenswear...
by basics love loungewear
all-day ... every day ... wear casual clothing without compromising on ethics, quality or style. loungewear in soft materials ensures...
this is why we love blusbar
high quality it's 100% merino wool from mulesing-free sheep. we believe that happy sheep give happy wool non-itchy so soft and...