we're dreaming of summer and garden parties it's time to SIP cold drinks in the garden ... stay at the beach until DAWN ... ENJOY the...

ethical slow fashion brand by basics has expanded into childrenswear with the launch of new line petit by basics. based on a similar...

stripes are timeless and go with everything that's why we love stripes – the perfect pattern for slow fashion stripes add a personal...

the four key colour trends for ss22 each season, we launch a range of inspirational colour themes comprising our core colours plus a few...

in a world of COLOURS, we all find our favourites we strive to keep our collection at just the right size for you to find all the styles...

offering bespoke ordering and sustainable production, danish brand by basics is helping to reduce fashion waste one garment at a time....

‘mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or...

we're proud to be featured on the website of danish brand magazine TØJ today with a story about our made-to-order-concept. a few lines...

we're SO proud to be featured on the front cover of the december issue of boutique. – a UK-magazine devoted to independent womenswear...

your favourite for autumn and winter. OWN brushed wool. 6 styles made from the classic 100% mulesing free merino wool we alle know – and...

the fashion industry is on the brink of change, looking into a new circular future. a future based on what we are best at in denmark –...

you care about the environment. you want ethical clothing made from the most environmentally friendly materials possible. you want soft...

we're SO proud to be featured on the front cover of the may issue of boutique. – a UK-magazine devoted to independent womenswear...

all-day ... every day ... wear casual clothing without compromising on ethics, quality or style. loungewear in soft materials ensures...

high quality it's 100% merino wool from mulesing-free sheep. we believe that happy sheep give happy wool non-itchy so soft and...

we're proud to be featured in the december issue of boutique. – a uk-magazine devoted to independent womenswear retailers. read the...

in less than two minutes, this video will let you know who we are and what we believe in. we produced this video the same way we cut our...