über uns




wir sind leidenschaftlich und kompromisslos

- aus diesem grund arbeiten wir mit öko tex zertifizierten, puren und natürlichen stoffen.
Wir zeichnen uns durch unsere schlichten und bequemen kollektionen von gutem sitz und hoher qualität aus.
Wir produzieren nur kleidung, die wir lieben. Infolgedessen sind wir auf unsere kollektionen und jedes einzelteil stolz.
Alle unsere teile werden in Dänemark gestrickt und sind in vielen schönen farben verfügbar. 
Wir hoffen, dass Sie als unser kunde genauso überzeugt von unseren produkten sein werden wie wir.

Beste Grüße vom
by basics

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360 degree ethical approach

(at the moment only available in english)

All by basics products are ethically made with a sustainable focus: no animals being harmed, no use of chemicals, an "only buy what you need" approach and social responsibility.

We believe in reducing waste as much as possible. For instance, we cut our wool by hand, reusing patterns repeatedly. The cut-offs are either used for smaller styles, children's styles or unravelled at a nearby factory and reused. We do not want anything to go to waste.

We believe in:

  • passion - we are devoted and sincere in everything we do
  • ethical mindset – we encourage only to buy what you need
  • craftsmanship – local artisans make our clothes
  • design – we design for people … to wear and love

This is how we work

It all begins with the raw materials. We choose manufacturers from an ethical and environmental perspective – for instance, materials are Oeko-tex-certified, and all wool is mulesing-free. In addition, our subcontractors are required to have specific certifications to ensure ethical production and a good working environment.  
When it comes to production, we control the entire process and make sure to take proper care of our employees, the environment, and the quality of the output. In addition, we strive for long-term partnerships with all stakeholders, including our agents and the stores selling our brands.
We own our production facility in Poland and have a long-lasting partnership with our production facility in Portugal. Employees are treated with respect, fair and competitive salary, healthcare, and no piecework salary.

We visit the facilities regularly and have internal processes to ensure the ethical standard are kept.

In everything we do, we strive to find the best possible solution. We work together as a team. We treat each other with respect and honesty. No short-cuts: we want everything to be done properly, keeping people and the planet as our focus. 

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